AMA Privacy Policy

Last updated: October 2026

1. Controller

AMA Verband für Sensorik und Messtechnik e.V.
Sophie-Charlotten-Str. 15
14059 Berlin, Germany
Phone: +49 30 22 19 03 62-0
Email: info@ama-sensorik.de

2. Overview

We process personal data only where this is necessary for operating this website, fulfilling the purposes of our association and providing our services, or where you have given your consent. The legal bases are in particular Art. 6(1)(a) GDPR (consent), Art. 6(1)(b) GDPR (contract or membership), Art. 6(1)(c) GDPR (legal obligation) and Art. 6(1)(f) GDPR (legitimate interests). Storing and accessing information on your device is additionally governed by Section 25 of the German Telecommunications Digital Services Data Protection Act (TDDDG).

3. Hosting and technical operation

This website is hosted by Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany, on servers located in Germany. Technical support and maintenance are provided by BITS GmbH, Welfenstr. 22, 81541 Munich, Germany. Both process data solely on our behalf and in accordance with our instructions (Art. 28 GDPR).

4. Server log files

When you visit the website, our server automatically processes the following data: IP address, date and time of the request, page requested, amount of data transferred, status code, referrer URL, browser and operating system. This is necessary to deliver the website and to ensure its security and stability (Art. 6(1)(f) GDPR). Log files are deleted as soon as they are no longer required for these purposes.

5. Cookies and consent management

We use technically necessary cookies, for example to store your cookie preferences and to manage sessions (Section 25(2) No. 2 TDDDG, Art. 6(1)(f) GDPR). All other cookies and similar technologies are used only with your consent (Section 25(1) TDDDG, Art. 6(1)(a) GDPR). You can change or withdraw your consent at any time via the cookie settings. Your consent is stored for 12 months.

6. Web analytics with Matomo

With your consent, we use the open-source software Matomo to analyse the use of our website statistically. Matomo runs on a dedicated server provided by Mittwald CM Service GmbH & Co. KG, Königsberger Str. 4–6, 32339 Espelkamp, Germany; the data is not shared with third parties. IP addresses are truncated. The legal basis is Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. The cookies are deleted after no more than 13 months.

7. Google Analytics 4 and Google Tag Manager

With your consent, we use Google Analytics 4, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to analyse how our website is used. This involves processing usage data such as pages visited, time spent on the site, device and browser information and your truncated IP address. Google Analytics is integrated via Google Tag Manager. Without your consent, Google's Consent Mode is configured so that no analytics cookies are set. Data may be transferred to the USA; Google is certified under the EU-US Data Privacy Framework. The legal basis is Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. The cookies are deleted after no more than 14 months.

8. Fonts (Adobe Fonts)

To ensure a consistent appearance, we use fonts from Adobe Fonts, provided by Adobe Systems Software Ireland Ltd., 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. When you access a page, your IP address is transmitted to Adobe; data may be transferred to the USA. Adobe is certified under the EU-US Data Privacy Framework. The legal basis is our legitimate interest in a consistent and appealing presentation of our website (Art. 6(1)(f) GDPR).

9. Contacting us

If you contact us by email or telephone, we process the information you provide in order to handle your enquiry (Art. 6(1)(b) or (f) GDPR). The data is deleted once your enquiry has been fully dealt with and no statutory retention obligations apply.

10. Newsletters

For our newsletters, "AMA aktuell" and the training newsletter, we process your email address and any optional details you provide, such as your name and organisation, on the basis of your consent (Art. 6(1)(a) GDPR). Subscription uses a double opt-in procedure. Newsletters are sent via Mailchimp, a service of The Rocket Science Group LLC, Atlanta, USA (part of the Intuit group), which acts as our processor. Mailchimp records whether a newsletter has been opened and which links have been clicked; we use this information to improve our services. Mailchimp is certified under the EU-US Data Privacy Framework; Standard Contractual Clauses apply in addition. You can unsubscribe at any time via the link in each newsletter or by emailing info@ama-sensorik.de; your data will then be removed from the mailing list.

11. Seminars and events

When you register for a seminar, we process your details (organisation, name, postal address, email address and, optionally, telephone number) in order to run the seminar and issue invoices (Art. 6(1)(b) GDPR). A user account is created for the registration and is deleted as soon as it is no longer required for handling the event. We retain invoice-related data in accordance with statutory retention periods (Art. 6(1)(c) GDPR in conjunction with Section 147 of the German Fiscal Code (AO) and Section 257 of the German Commercial Code (HGB)). Participants' names and organisations may be shared with speakers and the venue for organisational purposes.

12. Membership and AMA Directory of Suppliers

Membership applications and entries in the AMA Directory of Suppliers are processed via the application at branchenfuehrer.ama-sensorik.de, which has its own privacy policy. We process members' data in order to administer membership in accordance with our statutes (Art. 6(1)(b) GDPR). Company entries in the Directory of Suppliers are publicly accessible. If you have given your consent in the application, we share contact details with our subsidiaries AMA Service GmbH (Wunstorf) and AMA Digital Networks GmbH (Mainz) so that they can inform you about trade fairs, conferences and trade media (Art. 6(1)(a) GDPR).

13. Ordering studies and press distribution list

If you order a study, we process your details in order to send it to you (Art. 6(1)(b) GDPR). To add you to our press distribution list, we process your name, media outlet and email address on the basis of your request (Art. 6(1)(a) GDPR); you can unsubscribe at any time.

14. Links to social networks

Our website contains links to our profiles on LinkedIn and X. These are simple links; data is only transmitted once you click a link and visit the respective platform, where that provider's privacy policy applies.

15. Your rights

You have the right of access (Art. 15 GDPR), rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction of processing (Art. 18 GDPR) and data portability (Art. 20 GDPR). You may withdraw any consent you have given at any time with effect for the future (Art. 7(3) GDPR).

Right to object: Where we process data on the basis of Art. 6(1)(f) GDPR, you have the right to object at any time on grounds relating to your particular situation (Art. 21 GDPR). You may object to the use of your data for direct marketing at any time without giving reasons.

To exercise your rights, please contact info@ama-sensorik.de. You also have the right to lodge a complaint with a data protection supervisory authority, for example the authority responsible for us, the Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit), Alt-Moabit 59–61, 10555 Berlin, Germany.

16. Retention period

Unless stated otherwise above, we delete personal data as soon as the purpose of processing no longer applies and no statutory retention obligations prevent deletion.

17. Changes

We will update this privacy policy whenever our website or the legal situation changes. The version published here applies.